Thinking out loud.
Learning in public.

AI Ops for Marketing: Why the Next Decade of Marketing Belongs to the Teams That Build Systems, Not Subscriptions

The Slow Death of Keyword Data And Why AI Was Just the Final Blow

Everyone wants to blame AI for killing keyword tracking. But the data was declining for years before ChatGPT launched. Google pulled back access over a decade ago. The tools shifted to estimation and modeling. The industry accepted "directional" as good enough. SEOs gamed the keywords until the strategy wore itself out.