Self-taught. Battle-tested.
Still learning.
I didn’t follow the traditional path. No marketing degree, no agency ladder. Just an obsession with understanding why people click, buy, and stick around.
The Story
Ten years ago, I decided I wanted to understand marketing. Not the fluff they teach in business schools—the real mechanics of what makes people take action.
I started with books. Cialdini’s Influence, Kahneman’s Thinking, Fast and Slow, anything I could find on behavioral psychology. Then YouTube tutorials, online courses, and most importantly—actually doing the work.
SEO became my specialty because it’s the ultimate test of whether you actually understand what people want. You can’t fake your way to page one.
Now I’m going deeper. Learning AI engineering, building my own tools, figuring out how to leverage these new capabilities.
The Timeline
Started the Journey
Dove headfirst into marketing. No degree, no mentor, just books and obsession.
First Real Results
Cracked the SEO code. Started seeing real traffic and real revenue for clients.
Went Deep on SEO
Doubled down on organic growth. Became obsessed with what actually moves the needle.
AI Engineering
Started learning to build with AI. The next evolution of what I do.
Building in Public
Documenting the journey. Teaching what I learn. Growing a community.
Beyond the Work
I’m not just a marketing brain in a jar. Here’s what keeps me balanced, sharp, and human.
Metal
Meshuggah, Gojira, Periphery. Heavy riffs fuel heavy work.
Anime
One Piece, Naruto, Attack on Titan. Stories about perseverance.
Gaming
Streaming on Twitch. Strategy games, RPGs, competitive shooters.
Fitness
Strength training, discipline. Physical and mental go together.
MMA
Training and watching. Combat sports teach you about strategy.
Basketball
Hooping when I can. Team sports, competitive fire.
Want to work together?
I’m always down to talk marketing, AI, or just nerd out about anime and metal.
Get In Touch